Orangetheory Heart of Fitness Campaign
Orangetheory needed to communicate how their science-backed technology connects a workout to the most important muscle in the body: the heart. The Heart Of Fitness campaign launched a new line of heart-rate monitors. It brings the brand’s core philosophy to life by proving that only the heart can give you More Life.
Category: Campaign, Print, OOH, Digital, Social, Apparel
Industry: Health & Fitness
Description: Orangetheory Heart of Fitness campaign, created for Tombras
Responsibilities: Design
Creative Direction: Brian Locascio, Tony Ciampa
Art Direction: Noah Williams
Copywriting: Daniel Elmslie
Client: Orangetheory Fitness
2018-2019
